LO2 Proposal for Audio-Visual Promo

Proposal 

I am planning to create an audio-visual product that will be used for entertainment and promotional purposes. The product I want to make will be a music video for is "Forever" by DNCE. My main idea for this video is a performance and narrative video. 

Proposed content. 

My first thought for this video would be a band in a garage or some sort of room playing the song with cuts to a student who is struggling with a project for a school science fair. Starting with the mise-en-scene would be the customs for the band which would take inspiration from the members of DNCE themselves, this includes Demin jackets and neck chains. Furthermore, I wanna give the clips with the band an indie feel and then the narrative would be a student in smart casual clothes or even causal clothes. The locations for the music are an open area like a school hall for the band and then locations for the narrative would be 

Target Audience 

My main target audience for this product is 14-17 year olds from a different cultures. My product will be niche product since it targeted more to people who enjoy the tech house . I am also targeting this to a range of ethnic and cultural groups and also a range of sexuality’s. people with a social grade of C2 and upwards are also my main demographic. The main psychographic profile I am trying to reach with this product are explorers this is people who enjoy adventure and also have a lot of individualism so people who are part of a younger demographic another psychographic profile that I want to reach are mainstreamers.

Inspiration 

The main inspiration for my music video is "Weekend whip" by The Fold this is my main inspiration because it executes the same idea I want to do for my music video, another inspiration for my product is "Life is a highway" by Rascal Flatts this is because again it shows the band performing but also them watching the Cars movie in the same style cars as they are in the film. 

Resources and Personnel 

The equipment I need to use for this product would include a camera to be able to actual film the music video as well as a tripod so I can use the camera without actually holding it, this would make my footage look a lot more professional and it won't look like the camera is shaking. Moving onto personnel I would need a director to direct the video and shape it to their vision, a storyboard artists to create a storyboard, a scriptwriter to write the script in line with the directors vision. I will also need actors to be in the music video since I need someone or something to film, a location manager to find locations to film the video and finally I will need a producer who will make sure that the music video can be filmed within the budget. 

Distribution and Marketing 

I will be distributing this product on YouTube, this is because most of my demographic uses this a platform to access their information and entertainment. I will also be using social media platforms such as instagram and Twitter to advertise my product, I will do this by releasing teasers such as set photos. Another marketing idea would be to gather local sponsors and have some product placement which would link to my target demographic this would help boost my product since